15 Types of Social Media Posts to Fill Your Dental Practice’s 2025 Calendar
Looking to energize your practice’s social media? This guide breaks down the types of posts every dental practice should prioritize to keep their online presence thriving. With engaging ideas for every occasion, this article is your ultimate companion to crafting a dynamic content strategy. Pair it with our full Social Media Calendar for Dental Practices to cover all the specific dental days and holidays for a well-rounded approach.
How to Plan out Your Dental Social Posts Calendar for Success & Peace of Mind
Social media marketing is must for any dental practice that's "with it" in 2025, and staying consistent with engaging posts can make a huge difference in creating patient connection, trust and loyalty. But, let’s be real—it’s not always easy to think of fresh ideas for your content calendar. You can only post so many birthday and happy guest pics, amirite ? We’ve created this guide to focus on the types of posts you should be making, while our 2025 Social Media Post Ideas for Dentists article gives you specific dental days and holidays to post on. Think of this as a companion to help you craft a well-rounded, social media strategy that covers most topics you'll want to consider posting on.
What should dental offices post about on social media? Dental practices should post about a variety of engaging content types, including services offered, testimonials, educational content, community events, and fun, relatable posts like dental jokes or holiday celebrations, among other topics.
You don’t need to post about every single type on this list—just pick the ones that make sense for your practice’s goals and personality - or just what your staff enjoys. According to a recent HootSuite article, small businesses see the best engagement when they post 3-5 times per week on platforms like Facebook and Instagram. In fact, businesses that post consistently are 33% more likely to be top-of-mind for their followers when they need services, according to Sprout Social. It’s all about quality over quantity, ensuring each post adds value to your audience’s feed. By focusing on a rotation of these post types and incorporating timely holiday and dental day posts, you can create a balanced and manageable schedule.
Key Takeaways
- Diversify your content to keep your audience engaged and your social media calendar full.
- Focus on posts that build trust, showcase expertise, and encourage interaction.
- Don’t be afraid to mix fun and professionalism for a well-rounded social presence.
Category: Service Spotlight
1. Spotlight Your Services
Showcase the range of services your dental practice offers to educate patients and highlight your expertise.
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These posts inform your audience about specific treatments and their benefits, helping them understand how your practice can meet their needs. By consistently spotlighting services, you can build trust and establish your authority in the dental field.
Practical Ideas for Dental Offices:
- Highlight specialized treatments like Invisalign, teeth whitening, or headache relief services.
- Share a video of your dentist explaining a common procedure, such as a root canal or dental cleaning.
- Post an infographic detailing the benefits of preventative dental care.
Category: testimonials
2. The Power of Testimonials
Use online patient reviews to build trust and highlight the quality of care your practice provides.
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Sharing testimonials allows potential patients to see real-life examples of your work and the positive experiences others have had. Highlight reviews for specific services like emergency dental care or general feedback to emphasize patient satisfaction and build credibility.
Practical Ideas for Dental Offices:
- Post a quote from a glowing review alongside a smiling patient photo (with consent).
- Create a video of a patient sharing their experience with Invisalign or other treatments.
- Share carousel posts on Instagram that feature multiple testimonials for variety.
Category: Website Highlights
3. Showcase Your Website
Use your website as a marketing tool by promoting its most engaging and informative features & content.
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Your website can be a powerful way to educate and connect with patients. Highlight sections like FAQs, team bios, or patient testimonials to encourage visits to your site. This not only drives traffic but also strengthens your practice’s credibility and online presence.
Practical Ideas for Dental Offices:
- Share a post introducing your FAQ page and answering common patient questions.
- Highlight team bios with fun facts about each staff member.
- Promote the number of glowing reviews your practice has earned.
Category: Industry Insights
4. Industry Updates: Stay Ahead
Share the latest trends, technologies, and advancements in the dental field to position your practice as a leader.
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Keeping patients informed about cutting-edge advancements in dentistry not only educates them but also builds trust in your expertise. Highlight innovations like 3D printing, AI technology in dental care, or new treatment techniques.
Practical Ideas for Dental Offices:
- Post about how 3D printing technology is improving dental crown production.
- Share articles or insights on the latest research in preventative dental care.
- Highlight a new technology your practice has adopted, such as advanced imaging systems.
Category: Nostalgia Posts
5. Throwback Fun
Share nostalgic moments or milestones to create a personal connection with your audience.
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Throwback posts are a great way to showcase your practice’s history and growth. These posts add a touch of nostalgia, making your followers feel more connected to your journey. You can use hashtags like #ThrowBackThursday and #FlashBackFriday to give yourself an endless supply of posts on those days.
Practical Ideas for Dental Offices:
- Share photos from the grand opening of your office.
- Highlight a past patient appreciation day with fun anecdotes.
- Repost a popular photo from a holiday celebration or community event.
Category: Milestones
6. Celebrate Milestones
Highlight birthdays, work anniversaries, and other in-office celebrations to humanize your practice.
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Celebrating milestones shows the personal side of your practice, making your team more relatable and fostering a sense of community. These posts give patients a glimpse into the culture of your office.
Practical Ideas for Dental Offices:
- Share a photo from a birthday celebration or team member’s work anniversary.
- Highlight a fun team-building event or holiday party.
- Post about achieving office milestones, like anniversaries or reaching a patient care goal.
Category: Education
7. Educational Posts
Provide patients with practical tips and insights to improve their dental health and hygiene.
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Educational posts allow you to position your practice as a reliable source of information. By offering value through simple, engaging, and relatable content, you not only educate your audience but also encourage them to take action and trust your expertise.
Practical Ideas for Dental Offices:
- Create a short video explaining the importance of flossing and demonstrate the correct technique.
- Share an infographic about the effects of sugar on oral health and how to prevent cavities.
- Post a carousel of quick tips for better dental hygiene, such as tongue brushing and using mouthwash effectively.
Category: Engagement Boosters
8. Interactive Content
Encourage followers to engage with your content through polls, quizzes, rap battles (jk!) and contests.
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Interactive content fosters direct engagement with your audience, making your social media feel more personal and fun. These posts are perfect for boosting interaction rates while showing your practice’s approachable and friendly side.
Practical Ideas for Dental Offices:
- Post a poll asking followers to vote on their favorite toothpaste flavor.
- Create a quiz about dental trivia, like “How many teeth does an adult typically have?”
- Host a contest, such as “Guess the number of jellybeans in the jar” and offer a small prize.
Category: Results Showcase
9. Before-and-After Transformations
Show off your dental practice’s smile transformations with tasteful before-and-after photos.
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Before-and-after posts are a powerful way to visually demonstrate your expertise and the impact of your services. However, it’s essential to focus on the “after” results to keep the images appealing and professional. Avoid overly graphic or unpleasant “before” photos, as these might turn off potential patients.
Practical Ideas for Dental Offices:
- Share a post showcasing a dramatic teeth whitening transformation with an engaging caption about the procedure.
- Highlight an orthodontic success story with a patient’s smile improvement over time (with consent).
- Create a collage of subtle but impactful cosmetic enhancements, like fixing a chipped tooth.
Category: Community Engagement
10. Community Connection
Share your practice’s involvement in local events or initiatives to foster connections and build goodwill.
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Community connection posts help humanize your practice and show that you’re more than just a business—you’re an active participant in the community. Highlighting local events, charities, or sponsorships demonstrates your commitment to giving back and strengthens relationships with your audience.
Practical Ideas for Dental Offices:
- Share photos from a team outing at a community event, such as a charity run or health fair.
- Highlight your support for local schools by sponsoring sports teams or donating supplies.
- Post about any volunteer work your team has participated in, like free dental care days for underserved populations.
Category: Lighthearted Content
11. Humor & Jokes
Add fun and humor to your social media with dental-themed jokes and puns. They aint all bad!
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Humor can make your practice’s social media approachable and relatable. Funny posts show your lighthearted side and can be a refreshing break from more serious content. Incorporate clean, dental-themed jokes or puns that resonate with all ages to engage your audience.
Practical Ideas for Dental Offices:
- Share a weekly “Dental Dad Joke” with a playful graphic.
- Post a short video of your team reacting to funny dental memes or jokes.
- Use a joke as the caption for a team photo or a lighthearted moment in the office.
Category: Innovations
12. Office Upgrades
Highlight new technology, renovations, or other improvements to demonstrate your commitment to innovation and patient comfort.
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Office upgrades showcase your dedication to staying at the forefront of dental technology and providing the best patient experience. Sharing these updates not only keeps your audience informed but also reinforces your practice’s credibility and focus on quality care.
Practical Ideas for Dental Offices:
- Post about new technology, like 3D imaging systems or advanced dental chairs.
- Share a video tour of your newly renovated office or upgraded spaces.
- Highlight a recently added service enabled by a new piece of equipment, such as same-day crowns.
Category: Continuing Education
13. Lifelong Learning
Share updates about your team’s ongoing educational journey to showcase commitment to continuing education.
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Lifelong learning posts demonstrate that your team is constantly improving to provide the best care possible. These updates highlight your dedication to professional growth, which reassures patients that they are receiving care from knowledgeable and skilled practitioners.
Practical Ideas for Dental Offices:
- Post about a team member’s attendance at a dental conference or workshop.
- Share a photo of a certificate earned from a continuing education course.
- Highlight new skills or techniques your team has adopted, such as advanced orthodontic methods or updated hygiene practices.
Category: Preparedness
14. Be Emergency-Ready
Stuff happens. Have a pre-made graphic and plan ready for emergencies to communicate quickly and professionally.
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Emergencies can be unpredictable, but having a plan in place ensures that you’re ready to inform patients in a calm and professional manner. Use templates for posts to notify patients about office closures, technical difficulties, or other urgent updates. Quick and clear communication helps maintain trust during unexpected situations.
Practical Ideas for Dental Offices:
- Create a branded template for emergency updates with your contact information prominently displayed.
- Post about unexpected office closures due to weather or technical issues.
- Share an update if phone lines are down, including alternative ways for patients to reach you.
Category: Timely Posts
15. Celebrate Holidays and Dental Days
Highlight holidays and dental awareness days to stay relevant and engage with your audience during special occasions.
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Celebrating holidays and dental-specific awareness days is a great way to connect with your followers while participating in trending conversations. These posts demonstrate that your practice is engaged and relatable, while also aligning with broader themes that resonate with patients. Use our dental holidays and events calendar to find specific dates to include in your posting schedule.
Practical Ideas for Dental Offices:
- Share a photo of your team celebrating National Dentist’s Day with props or a fun office activity.
- Create a video explaining the significance of Dental Hygienist Week and highlight your hygienists.
- Post a themed graphic for major holidays, like Halloween or Valentine’s Day, with dental care tips tied to the occasion.
Keeping the Momentum Going
Social media success doesn’t require perfection, just consistency and creativity. By focusing on the types of posts outlined above, you can build a social media presence that reflects your practice’s personality while educating your audience and selling your wares. Whether you’re highlighting your services, sharing a laugh with a dental joke, or celebrating a holiday, each post strengthens your connection with current and potential patients. Start small, stay consistent, and watch your efforts pay off!
Need help Creating Your Social Media Calendar?
If your dental practice wants to get help building out its social media calendar, but isn't sure how to begin, Circulation Dental's social media experts can assist you! We have the expertise and resources to optimize your social calendar fast and accurately. Contact us today to arrange a no-obligation consultation.
Frequently Asked Questions: Scheduling Social Media Posts
Social media success for dental practices often sparks questions about frequency, content types, and strategies. Here, we address some of the most common inquiries to help you fine-tune your approach.
Posting 3-5 times per week ensures consistent visibility without overwhelming your audience.
Posts that are educational, interactive, or visually appealing (like before-and-after photos) tend to perform best.
Not necessarily. Tailor your posts to the strengths of each platform. For instance, Instagram loves visuals, while Facebook thrives on community-oriented content.
Use high-quality images, authentic captions, and a consistent tone that reflects your practice’s personality.
Yes! Hashtags increase discoverability. Use location-based and dental-specific hashtags to reach your target audience.
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